The Department of Marketing and Tourism offers 4 undergraduate programs of study leading to the Bachelor of Management: Marketing, E-Commerce, Tourism Management, and Hotel Management. Our Marketing program is pursuing accreditation by Accreditation Council for Business Schools and Programs (ACBSP).
CITBS Mission Statement
To strive to be recognized as a business professionals education base characterized by specialization, qualification and entrepreneurship; cultivating future business professionals with regional and global visions, and social responsibilities.
CITBS Stated Vision
To be a top level business school in Yangtze River Delta Region through imparting business knowledge and nurturing future business talent.
Core Values
● Integrity: At CITBS, honest communications, ethical behavior, and accountability for words and deeds are expected from all members of the school community.
● Dedication: Dedicated in teaching, research, scholarship, creative endeavors, student services, and in all aspects of the school’s operations is continuously pursued to ensure institutional effectiveness and efficiency.
● Knowledgeable: CITBS encourages and supports its faculty, staff, and students in all forms of scholarship including the discovery and application of knowledge in teaching and learning.
● Aspirations: CITBS seeks to provide rigorous academic curricula and challenging cocurricular opportunities to promote the development of leadership qualities in students and to facilitate leadership development among faculty, staff, and students.
Mission Statement of Marketing
To cultivate practice-oriented marketing professionals engaged in market development and management employment in commercial and services enterprises, and marketing agencies and management organizations; through education, teaching, practice, internship and other activities; training students to possess the innovative spirits, professional qualities and healthy personalities of a practice-oriented professionals in the field of marketing; and to be fluent in the fundamental theories and professional knowledge in fields as wide ranging as marketing research, formulation of marketing mix strategy, and the planning, organizing, implementation, control and management of marketing events.
Admissions
○ CITBS Enrollment Regulation (Chinese Version)
○ Admission Guide (Chinese Version)
○ Brief Introduction of Financial Management Program (Chinese Version)
○ CIT Admission Plan (Chinese Version)
○ Admission Plan in Jiangsu Province in 2021 and Tuition Fee (Chinese Version) | Admission Plan outside Jiangsu Province in 2021 and Tuition Fee (Chinese Version)
○ Admission Plan in Jiangsu Province in 2020 and Tuition Fee (Chinese Version) | Admission Plan outside Jiangsu Province in 2020 and Tuition Fee (Chinese Version)
○ Admission Plan in Jiangsu Province in 2019 and Tuition Fee (Chinese Version) | Admission Plan outside Jiangsu Province in 2019 and Tuition Fee (Chinese Version)
○ Admission Plan in Jiangsu Province in 2018 and Tuition Fee (Chinese Version) | Admission Plan outside Jiangsu Province in 2018 and Tuition Fee (Chinese Version)
○ Admission Plan in Jiangsu Province in 2017 and Tuition Fee (Chinese Version) | Admission Plan outside Jiangsu Province in 2017 and Tuition Fee (Chinese Version)
Actual Admission Scores
○ Enrollment in Jiangsu in 2021 and Actual Admission Scores (Chinese Version) | Enrollment outside Jiangsu in 2021 and Actual Admission Scores (Chinese Version)
○ Enrollment in Jiangsu in 2020 and Actual Admission Scores (Chinese Version) | Enrollment outside Jiangsu in 2020 and Actual Admission Scores (Chinese Version)
○ Enrollment in Jiangsu in 2019 and Actual Admission Scores (Chinese Version) | Enrollment outside Jiangsu in 2019 and Actual Admission Scores (Chinese Version)
○ Enrollment in Jiangsu in 2018 and Actual Admission Scores (Chinese Version) | Enrollment outside Jiangsu in 2018 and Actual Admission Scores (Chinese Version)
○ Enrollment in Jiangsu in 2017 and Actual Admission Scores (Chinese Version) | Enrollment outside Jiangsu in 2017 and Actual Admission Scores (Chinese Version)
Curriculum of Marketing Program
○ Curricululm 2017 MKTG (English) | Curricululm 2017 MKTG (Chinese)
○ Curricululm 2018 MKTG (English) | Curricululm 2018 MKTG (Chinese)
○ Curricululm 2019 MKTG (English) | Curricululm 2019 MKTG (Chinese)
○ Curricululm 2020 MKTG (English) | Curricululm 2020 MKTG (Chinese)
○ Curricululm 2021 MKTG (English) | Curricululm 2021 MKTG (Chinese)
○ Curricululm 2022 MKTG (English) | Curricululm 2022 MKTG (Chinese)
Credit Hours Required
General Education Platform
|
Total Credit Hours Required |
61.5 |
General Education Fundation (fixed)
|
|
42.5 |
| General Education Dynamic |
|
11 |
General Education Core Courses
|
|
6 |
| General Education Electives |
|
2 |
| Required Core Courses |
Total Credit Hours Required |
53 |
| 02300361 |
Management Science |
4 |
| 02300551 |
Introduction to Marketing |
1 |
| A0220028 |
Accounting |
3 |
| 02300381 |
Principles of Economics |
4 |
| 02300422 |
Marketing |
4
|
| 02300364 |
International Trade Practice |
4 |
| 02300442 |
Consumer Behaviors |
4 |
| A0220035 |
Economic Law |
3
|
| 02300587 |
Big Date Fundation |
3 |
| 02300026 |
Product Design Principle |
3 |
| 02300506 |
Python |
2 |
| 02300421 |
Marketing Survey |
4 |
| 02300449 |
Applied Statistics |
3 |
| 02300401 |
Brands Management |
3 |
| 02300447 |
Marketing Planning |
4 |
| A0240056 |
Business English |
2 |
| 02300505 |
Management Research Methodology |
2 |
Elecitves
|
Total Credit Hours Required |
21.5 |
| 02300525 |
Global Marketing Management (Biligual) |
3
|
| 02300509 |
Data Sources and Data Lakes |
2 |
| 02300139 |
Management Information System Introduction
|
3 |
| 02300503 |
Cross-boarder E-commerce |
3 |
| 02300527 |
Data Processing |
3 |
| 02300507 |
New Media Marketing |
2 |
| A0620011 |
Introduction to Hotel Management |
2 |
| 02300366 |
International Commercial Law (BilinguL) |
2 |
| 02300526 |
Data Analysis and Mining |
3 |
| 02300145 |
Science of Management Psychology |
2 |
| 02300523 |
Tourism Introduction |
2 |
| 02300393 |
Retail Management
|
2 |
| 02300508 |
Marketing Big Data |
3 |
| A0240022 |
Advertising |
2 |
| 02300389 |
Customer Relationship Management |
3 |
| 02300159 |
Services Marketing
|
2 |
| 02300391 |
Crosscultural Communication (Bilingual)
|
2 |
| 02300035 |
Innovation and Entrepreneurship Management |
|
| A0240051 |
Human Resource Management |
2 |
| Profession Practice Courses |
Total Credit Hours Required |
29 |
| 02300528 |
Excel Application |
1.5 |
| 02300353 |
Ability Training for Scientific Work |
2 |
| 02300801 |
Critical Thinking Training |
1 |
| 02300504 |
Interdisciplinary Training |
1.5 |
| 02300004 |
ERP Comprehensive Training |
2 |
| 02300406 |
Business Etiquette Training |
1 |
| 02300038 |
Comprehensive Training for Entrepreneurship |
2 |
| 02300501 |
Big Data Marketing Training |
2 |
| 02300006 |
Graduation Design (Thesis) |
10 |
| A0253008 |
Graduation Internship |
6 |
Total Credit Hours Required
|
165
|
Marketing Program Courses
○ Fundamental Courses
○ Required Core Courses
○ Electives
Contact Infomation
Changshu Institute of Technology
East Lake Campus: 99 South Third Ring Road
Southeast Campus: 99 Hushan Road
Changshu, Jiangsu Province
Zip Code: 215500
Business School Contact Information
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